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Kansas City Metro

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Friday, August 19, 2022

Story

Trozzolo Communications Group is a marketing agency dedicated to serving their clients with any problems they have in the real world. They bring value to any community by setting a goal to solve every client's problem.

The Problem

Dots Pretzels is Trozzolo's client and they are struggling to expose tailgaters to Dots Pretzels. This causes a lack of interest in buying Dots Pretzels for a tailgate, which is why Dots Pretzels is asking Trozzolo to solve the issue of exposure within the tailgating community.

The Solution

Trozzolo's team came up with a solution involving two parts. Part One would be having Dots Enthusiasts go to tailgates with sampling bins to inform more people about Dots. Part Two would be using Instagram and Facebook to attract tailgaters who are unable to attend tailgates with Dots enthusiasts. This would promote and build excitement for Dots at a tailgate.

Target Market

The Trozzolo team is specifically targeting Millennial tailgaters who are not aware of Dots Pretzels. This would allow the promotion of Dots pretzels and an increase in purchases at tailgates.

Societal Impact

This campaign allows for the Dots Pretzels company to grow, and expand its reach into tailgating. It positively impacts people's tailgating experience and can change both the Dots Pretzels community and the tailgating community.

Next Steps

The crucial part of this idea is the budget for implementing it with the public. The next steps would include the money in order to meet the needs for the campaign.

Reflection

This work has positively impacted my thought process and intelligence. From this experience, I have not only grown as a person, but I have watched my team members grow with me. We have all developed several important characteristics that we will continue to use for the rest of our lives. Teamwork, determination, and kindness have been the traits that we have gained through this work.

Use of Backer Contributions

We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. The Trozzolo team will use the funding for the supplies needed during the in-person events, and the promotional events including the paid ads on Instagram and Facebook.

 

This pitch was developed with the support of an amazing educational program provided by:

Pro X | Kansas City

Pro X | Kansas City

Thank you to our supporters and sponsors! 

 

We would love to promote your organization in our next pitch. Contact our educator/program to learn how to become a sponsor or partner.

Trozzolo

Trozzolo

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Thank you to our voters and backers!

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Judge's Rubric

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Employer Exploration

How well does the intern/team understand whom they are solving/designing for?

  • Reflects deep understanding and knowledge of the background on and mission/vision of the employer (WHY)

  • Reflects deep understanding of the employer's products/services (WHAT)

  • Reflects deep understanding of the employer's marketing strategy to reach its customer/users (HOW)

  • Reflects deep understanding of the profile of the main customers/users for the employer (WHOM)

Employer ExplorationEmployer Exploration

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/Validation

How well does the intern/team narrow down and define the specific ceed(s)/pain point(s) for the employer and its users?

 

  • Reflects deep empathy work has occured (aka "discovery") around the broad design question/problem with key stakeholders (employees and/or customers/users, depending on the problem)

  • Reflects clear pain points (problem/needs/wants) have been extracted from the empathy work

  • Reflects that the original design question has been narrowed/revised according to empathy work discovery

  • Reflects a deep company analysis around the specific pain point(s)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/ValidationProblem Exploration/Validation

Solution Building (x2)

How well does the intern/team utilize design thinking as an iterative design process to build a solution?

  • Reflects comparative research and landscape analysis was sought to understand who else has addressed similar needs successfully

  • Reflects customers/users feedback was sought and integrated on solution idea

  • Reflects employer feedback was sought and integrated on solution idea

  • Reflects that the team challenged and questioned their own assumptions when testing/vetting ideas

Solution Building (x2)Solution Building (x2)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Solution Summary

How strong is the potential solution idea? How novel, useful, viable, feasible is it?

 

  • Reflects a solution that is both novel AND useful in addressing the pain points for the main customers/users

  • Reflects in depth HOW/WHY the solution will work (feasibility and viability)

  • Reflects clearly the PLAN (financials/budget and timeline) to make the idea work (feasibility and viability)

  • Reflects the suggested rollout/next step to make this idea happen (action plan, ask, etc.)

Solution SummarySolution Summary

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Pitch Presentation

How effective is the pitch delivery?

 

  • Pitch is 5 minutes in length

  • Pitch deck reinforces the pitch with relevant images, numbers, and words without detracting/distracting

  • Pitch script is clear, concise, and compelling

  • Pitch is delivered with confidence, expertise and passion

Pitch PresentationPitch Presentation

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Total

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Thank you for encouraging young innovators!

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This pitch was a part of the following competition:

August Public Competition (Sunday, August 19 - Sunday, August 28 at 9 PM)

Thank you for encouraging young innovators!

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