NIFTY Love Fund 5K Fundraiser

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Location

Kansas City Metro

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Friday, August 19, 2022

Story

The FOX4 Love Fund is a 41-year-old nonprofit organization that serves to bridge the gap in Kansas City and provide a brighter future for local children. They aim to meet basic needs such as clothing, bedding, toiletries, school supplies, and other necessities; as well, they also allocate funding for more unique needs, such as specialized mobility aids, trained helper animals, and medical equipment that insurance doesn't cover.

The Problem

This year, the Love Fund is hosting its first annual Family Fun Run at Worlds of Fun on September 10. Being the first year, there is limited community awareness about the event. Additionally, previous fundraisers have primarily marketed to a limited middle-aged and upper-class population, which results in a less diverse and minimized donor group.

The Solution

My solution, NIFTY (News, Individuals, Families, Teams, and You), is designed to broadcast information about the 5K to a wide variety of previously overlooked audiences. To maximize the digital and print footprint of this fundraiser, I wrote a press release, created an Instagram reel highlight, designed posters and coloring sheets, and emailed local school track teams. To directly connect with the community, I spoke in-person at a Clay-Platte Trackers meeting, scheduled booth spaces at community events, and created a scholarship plan so that children who previously wouldn't have been able to afford that admission fee could attend the event through the Boys and Girls Club of Greater Kansas City.

Target Market

The target market is twofold. The Love Fund (and the children they support) was directly affected by the lack of community awareness about the Family Fun Run, while families, younger generations, and lower/middle income people have not been included as heavily in previous fundraising and community outreach efforts.

Societal Impact

My solution has already and will continue to increase the number of registered attendees. This provides funding for the Love Fund and allows them to meet the needs of more children, which will have ripple effects both today and for future generations. Additionally, it will involve a larger portion of the population in the fundraising efforts, which goes on to promote their involvement in the future as well as increase the community's knowledge of the Love Fund.

Next Steps

My idea needs a total of $1,315 in funding. Additionally, any promotional features of the 5K on available platforms would be greatly beneficial.

Reflection

This work has strengthened my communication skills, directly with my employer and mentor, digitally with various radio stations and community coordinators, and visually with the increased exposure to informative designs. As well, this work pushed me to think beyond the tried and true methods of success for a 41-year-old organization and consider the best ways to amplify underused platforms.

Use of Backer Contributions

We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. The money will provide scholarships for the 5K through the Boys and Girls Club, pay for radio PSA campaigns and additional advertisements, and maximize the in-person community outreach through space at events and giveaway materials.

 

This pitch was developed with the support of an amazing educational program provided by:

Pro X | Kansas City

Pro X | Kansas City

Thank you to our supporters and sponsors! 

 

We would love to promote your organization in our next pitch. Contact our educator/program to learn how to become a sponsor or partner.

FOX4 Love Fund for Children

FOX4 Love Fund for Children

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Employer Exploration

How well does the intern/team understand whom they are solving/designing for?

  • Reflects deep understanding and knowledge of the background on and mission/vision of the employer (WHY)

  • Reflects deep understanding of the employer's products/services (WHAT)

  • Reflects deep understanding of the employer's marketing strategy to reach its customer/users (HOW)

  • Reflects deep understanding of the profile of the main customers/users for the employer (WHOM)

Employer ExplorationEmployer Exploration

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/Validation

How well does the intern/team narrow down and define the specific ceed(s)/pain point(s) for the employer and its users?

 

  • Reflects deep empathy work has occured (aka "discovery") around the broad design question/problem with key stakeholders (employees and/or customers/users, depending on the problem)

  • Reflects clear pain points (problem/needs/wants) have been extracted from the empathy work

  • Reflects that the original design question has been narrowed/revised according to empathy work discovery

  • Reflects a deep company analysis around the specific pain point(s)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/ValidationProblem Exploration/Validation

Solution Building (x2)

How well does the intern/team utilize design thinking as an iterative design process to build a solution?

  • Reflects comparative research and landscape analysis was sought to understand who else has addressed similar needs successfully

  • Reflects customers/users feedback was sought and integrated on solution idea

  • Reflects employer feedback was sought and integrated on solution idea

  • Reflects that the team challenged and questioned their own assumptions when testing/vetting ideas

Solution Building (x2)Solution Building (x2)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Solution Summary

How strong is the potential solution idea? How novel, useful, viable, feasible is it?

 

  • Reflects a solution that is both novel AND useful in addressing the pain points for the main customers/users

  • Reflects in depth HOW/WHY the solution will work (feasibility and viability)

  • Reflects clearly the PLAN (financials/budget and timeline) to make the idea work (feasibility and viability)

  • Reflects the suggested rollout/next step to make this idea happen (action plan, ask, etc.)

Solution SummarySolution Summary

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Pitch Presentation

How effective is the pitch delivery?

 

  • Pitch is 5 minutes in length

  • Pitch deck reinforces the pitch with relevant images, numbers, and words without detracting/distracting

  • Pitch script is clear, concise, and compelling

  • Pitch is delivered with confidence, expertise and passion

Pitch PresentationPitch Presentation

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Total

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This pitch was a part of the following competition:

August Public Competition (Sunday, August 19 - Sunday, August 28 at 9 PM)

Thank you for encouraging young innovators!

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