Touchpoints an Easy Way to Understand Mental Health!

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Location

Kansas City Metro

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Friday, August 19, 2022

Story

Jeff Short works at Overflow which helps get ideas adopted with non profits. His role with Zero Reasons Why comes from a passion of inspiring teen voices against mental health stigma.

The Problem

How might we decrease the anxiety about mental health in order to increase teen engagement?

The Solution

Our solution is to create touch points to our teens through increasing our online presence via Instagram and our website. As well as, strengthening relationships among the Teen Council with incentives for participation.

Target Market

The people affected by this problem are teens and a lack of conversation among them regarding mental health in any form.

Societal Impact

Teens are the future and teaching them at a young age how important their mental health is can eliminate a lot of struggle for them as adults and create a more evolving society.

Next Steps

We plan to implement touch-points in order to strengthen our teen council and after strengthening our teen council and online presence, we plan to host in person events in the Kansas City community.

Reflection

This work has taught us the value of knowledge and understanding of that knowledge. Knowledge can disrupt systems, break stigmas and evolve our society.

Use of Backer Contributions

We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. Our money will go towards a social media marketing specialist and instagram adds in order to increase our online platform as well as towards teen incentives to increase participation amongst our members.

 

This pitch was developed with the support of an amazing educational program provided by:

Pro X | Kansas City

Pro X | Kansas City

Thank you to our supporters and sponsors! 

 

We would love to promote your organization in our next pitch. Contact our educator/program to learn how to become a sponsor or partner.

Startland | Zero Reasons Why

Startland | Zero Reasons Why

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Employer Exploration

How well does the intern/team understand whom they are solving/designing for?

  • Reflects deep understanding and knowledge of the background on and mission/vision of the employer (WHY)

  • Reflects deep understanding of the employer's products/services (WHAT)

  • Reflects deep understanding of the employer's marketing strategy to reach its customer/users (HOW)

  • Reflects deep understanding of the profile of the main customers/users for the employer (WHOM)

Employer ExplorationEmployer Exploration

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/Validation

How well does the intern/team narrow down and define the specific ceed(s)/pain point(s) for the employer and its users?

 

  • Reflects deep empathy work has occured (aka "discovery") around the broad design question/problem with key stakeholders (employees and/or customers/users, depending on the problem)

  • Reflects clear pain points (problem/needs/wants) have been extracted from the empathy work

  • Reflects that the original design question has been narrowed/revised according to empathy work discovery

  • Reflects a deep company analysis around the specific pain point(s)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/ValidationProblem Exploration/Validation

Solution Building (x2)

How well does the intern/team utilize design thinking as an iterative design process to build a solution?

  • Reflects comparative research and landscape analysis was sought to understand who else has addressed similar needs successfully

  • Reflects customers/users feedback was sought and integrated on solution idea

  • Reflects employer feedback was sought and integrated on solution idea

  • Reflects that the team challenged and questioned their own assumptions when testing/vetting ideas

Solution Building (x2)Solution Building (x2)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Solution Summary

How strong is the potential solution idea? How novel, useful, viable, feasible is it?

 

  • Reflects a solution that is both novel AND useful in addressing the pain points for the main customers/users

  • Reflects in depth HOW/WHY the solution will work (feasibility and viability)

  • Reflects clearly the PLAN (financials/budget and timeline) to make the idea work (feasibility and viability)

  • Reflects the suggested rollout/next step to make this idea happen (action plan, ask, etc.)

Solution SummarySolution Summary

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2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Pitch Presentation

How effective is the pitch delivery?

 

  • Pitch is 5 minutes in length

  • Pitch deck reinforces the pitch with relevant images, numbers, and words without detracting/distracting

  • Pitch script is clear, concise, and compelling

  • Pitch is delivered with confidence, expertise and passion

Pitch PresentationPitch Presentation

1- Did not do
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3- Some requirements met
4- Most requirements met
5- All requirements met

Total

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This pitch was a part of the following competition:

August Public Competition (Sunday, August 19 - Sunday, August 28 at 9 PM)

Thank you for encouraging young innovators!

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