HBCU Experience

by Name of Pitch Team

Location

Kansas City Metro

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Friday, August 19, 2022

Story

Our employer is HBCU Walking Billboard. They bring value to the community by providing students of color opportunities and scholarships to attend historically Black colleges and universities.

The Problem

The problem is few students choose to attend HBCUs because of their limited information on many HBCUs and it impacts the amount of opportunities students believe they have for college and their future.

The Solution

Our solution is to host an HBCU Mock Experience for students at the schools that are in partnership with HBCU Walking Billboard. This experience will take students through what it's like to be an HBCU student, life as a sorority/fraternity member, and what they can do with their education for their future careers. This experience gives more information to students about HBCUs, brings awareness, and increases the amount of choices for their future.

Target Market

The main people affected by this problem are high school students grades 9-12.

Societal Impact

Our solution would bring value by increasing opportunities for high school students and providing more information to students about schools they may have less information on.

Next Steps

To make our idea a reality, we need schools that would be interested in letting us host the HBCU mock experience for their students and volunteer speakers from HBCUs willing to help to educate students. We would also need $381 to provide food and decorations.

Reflection

This work has increased our skills in empathy, innovation, and communication because we learned to professionally communicate with businesses and how to brainstorm ideas based on their responses.

Use of Backer Contributions

We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. We will use the money to help increase our outreach to students and schools so that we can help create better opportunities for students while keeping them informed about their options.

 

This pitch was developed with the support of an amazing educational program provided by:

Pro X | Kansas City

Pro X | Kansas City

Thank you to our supporters and sponsors! 

 

We would love to promote your organization in our next pitch. Contact our educator/program to learn how to become a sponsor or partner.

HBCU Walking Billboard

HBCU Walking Billboard

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Thank you to our voters and backers!

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Judge's Rubric

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Employer Exploration

How well does the intern/team understand whom they are solving/designing for?

  • Reflects deep understanding and knowledge of the background on and mission/vision of the employer (WHY)

  • Reflects deep understanding of the employer's products/services (WHAT)

  • Reflects deep understanding of the employer's marketing strategy to reach its customer/users (HOW)

  • Reflects deep understanding of the profile of the main customers/users for the employer (WHOM)

Employer ExplorationEmployer Exploration

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/Validation

How well does the intern/team narrow down and define the specific ceed(s)/pain point(s) for the employer and its users?

 

  • Reflects deep empathy work has occured (aka "discovery") around the broad design question/problem with key stakeholders (employees and/or customers/users, depending on the problem)

  • Reflects clear pain points (problem/needs/wants) have been extracted from the empathy work

  • Reflects that the original design question has been narrowed/revised according to empathy work discovery

  • Reflects a deep company analysis around the specific pain point(s)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/ValidationProblem Exploration/Validation

Solution Building (x2)

How well does the intern/team utilize design thinking as an iterative design process to build a solution?

  • Reflects comparative research and landscape analysis was sought to understand who else has addressed similar needs successfully

  • Reflects customers/users feedback was sought and integrated on solution idea

  • Reflects employer feedback was sought and integrated on solution idea

  • Reflects that the team challenged and questioned their own assumptions when testing/vetting ideas

Solution Building (x2)Solution Building (x2)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Solution Summary

How strong is the potential solution idea? How novel, useful, viable, feasible is it?

 

  • Reflects a solution that is both novel AND useful in addressing the pain points for the main customers/users

  • Reflects in depth HOW/WHY the solution will work (feasibility and viability)

  • Reflects clearly the PLAN (financials/budget and timeline) to make the idea work (feasibility and viability)

  • Reflects the suggested rollout/next step to make this idea happen (action plan, ask, etc.)

Solution SummarySolution Summary

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Pitch Presentation

How effective is the pitch delivery?

 

  • Pitch is 5 minutes in length

  • Pitch deck reinforces the pitch with relevant images, numbers, and words without detracting/distracting

  • Pitch script is clear, concise, and compelling

  • Pitch is delivered with confidence, expertise and passion

Pitch PresentationPitch Presentation

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Total

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This pitch was a part of the following competition:

August Public Competition (Sunday, August 19 - Sunday, August 28 at 9 PM)

Thank you for encouraging young innovators!

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