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Judge's Rubric

Thank you so much for volunteering to be a judge in this very unique pitch competition!

Simply scroll down, add your scores, and submit public encouragement for your team.

The comments are immediately public but the scores are always private.

Employer Exploration

How well does the intern/team understand whom they are solving/designing for?

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• Reflects deep understanding and knowledge of the background on and mission/vision of the employer (WHY)

• Reflects deep understanding of the employer's products/services (WHAT)

• Reflects deep understanding of the employer's marketing strategy to reach its customer/users (HOW)

• Reflects deep understanding of the profile of the main customers/users for the employer (WHOM)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/Validation

How well does the intern/team narrow down and define the specific ceed(s)/pain point(s) for the employer and its users?

• Reflects deep empathy work has occured (aka "discovery") around the broad design question/problem with key stakeholders (employees and/or customers/users, depending on the problem)

• Reflects clear pain points (problem/needs/wants) have been extracted from the empathy work

• Reflects that the original design question has been narrowed/revised according to empathy work discovery

• Reflects a deep company analysis around the specific pain point(s)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Solution Building (x2)

How well does the intern/team utilize design thinking as an iterative design process to build a solution?

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• Reflects comparative research and landscape analysis was sought to understand who else has addressed similar needs successfully

• Reflects customers/users feedback was sought and integrated on solution idea

• Reflects employer feedback was sought and integrated on solution idea

• Reflects that the team challenged and questioned their own assumptions when testing/vetting ideas

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Solution Summary

How strong is the potential solution idea? How novel, useful, viable, feasible is it?

• Reflects a solution that is both novel AND useful in addressing the pain points for the main customers/users

• Reflects in depth HOW/WHY the solution will work (feasibility and viability)

• Reflects clearly the PLAN (financials/budget and timeline) to make the idea work (feasibility and viability)

• Reflects the suggested rollout/next step to make this idea happen (action plan, ask, etc.)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Pitch Presentation

How effective is the pitch delivery?

• Pitch is 5 minutes in length

• Pitch deck reinforces the pitch with relevant images, numbers, and words without detracting/distracting

• Pitch script is clear, concise, and compelling

• Pitch is delivered with confidence, expertise and passion

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Total

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