Lazser Down: Innovation for the Game

by Name of Pitch Team

Location

Kansas City Metro

#

Votes

First Place Team: 0 votes

$

Backer Contributions Toward $____ Goal

Success Message

Failure Message

Sign in and refresh browser to vote.

3 votes per user per contest.

Check your profile for voting and backer history. 

Back This Pitch
5.png

To earn votes, teams share their pitch with family, friends, and the world around them.

2.png

NextPitch connects innovative youth with backers to fund their goals. 

New competitions each month! Catch the next group of innovators

Friday, August 19, 2022

Story

Our employer is a Kansas City based business, Lazser Down. Lazser Down technology provides real-time objective down and distance feedback in yardage displayed in yard, foot or inch. It has replaced the often unreliable "Dial A Down" yard markers used to measure distance in a football field. This highly innovative technology is changing the way the game of football is played.

The Problem

The problem we are trying to solve is to obtain a broader audience to become familiar with the durability of products offered by the Kansas City based company, Lazser Down. Although Lazser Down is well known within collegiate market and the USFL, there is more potential for the product when it is proven to the people that need it.

The Solution

To solve that problem, we have created a video which will further explain the benefits of the Lazser Down product. The video shows how the down markers are much more durable and user friendly than what is being currently being used by athletic associations.

Target Market

The people we are trying to reach are head coaches, athletic directors, and high school/college principals. We are also trying to demonstrate the product to NFL coaches and players so Lazser Down's name and product can be appreciated nationwide.

Societal Impact

Our solution is important because it helps explain the problem better to our target audience and makes the product more appealing. The video can be posted on social media, and the website of Lazser Down which will make it sustainable for years to come.

Next Steps

One of the next steps we need to take in order for Lazser Down to become a big name is to hire a professional film crew, marketing director, professional studio time, and a test audience in order to take our video to the next level. We created the video on a budget of zero dollars- imagine what could be done with equipment of a higher caliber!

Reflection

This work has impacted our team by helping us collaborate and has taught us how to make a promotional video in the most professional way possible. We have learned how our individual agilities enable us to compliment one another to be as efficient and thorough as possible when building our project.

Use of Backer Contributions

We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. The funding would go towards making further marketing videos in a more professional and captivating manner to highlight the products offered by Lazser Down and market them to a wider array of audiences than what is currently captured by just social media and the Lazser Down website.

 

This pitch was developed with the support of an amazing educational program provided by:

Pro X | Kansas City

Pro X | Kansas City

Thank you to our supporters and sponsors! 

 

We would love to promote your organization in our next pitch. Contact our educator/program to learn how to become a sponsor or partner.

Lazser Down LLC

Lazser Down LLC

Feedback

Here's what community partners, backers, and judges for this pitch have shared so far...

Loading text...

Loading...

Loading text...

Loading...

Loading text...

Loading...

Loading text...

Loading...

Thank you to our voters and backers!

Pro_X_X.gif

Judge's Rubric

Thank you so much for volunteering to be a judge in this very unique pitch competition!

Simply scroll down, add your scores, and submit public encouragement for your team.

The comments are immediately public but the scores are always private.

Employer Exploration

How well does the intern/team understand whom they are solving/designing for?

  • Reflects deep understanding and knowledge of the background on and mission/vision of the employer (WHY)

  • Reflects deep understanding of the employer's products/services (WHAT)

  • Reflects deep understanding of the employer's marketing strategy to reach its customer/users (HOW)

  • Reflects deep understanding of the profile of the main customers/users for the employer (WHOM)

Employer ExplorationEmployer Exploration

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/Validation

How well does the intern/team narrow down and define the specific ceed(s)/pain point(s) for the employer and its users?

 

  • Reflects deep empathy work has occured (aka "discovery") around the broad design question/problem with key stakeholders (employees and/or customers/users, depending on the problem)

  • Reflects clear pain points (problem/needs/wants) have been extracted from the empathy work

  • Reflects that the original design question has been narrowed/revised according to empathy work discovery

  • Reflects a deep company analysis around the specific pain point(s)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/ValidationProblem Exploration/Validation

Solution Building (x2)

How well does the intern/team utilize design thinking as an iterative design process to build a solution?

  • Reflects comparative research and landscape analysis was sought to understand who else has addressed similar needs successfully

  • Reflects customers/users feedback was sought and integrated on solution idea

  • Reflects employer feedback was sought and integrated on solution idea

  • Reflects that the team challenged and questioned their own assumptions when testing/vetting ideas

Solution Building (x2)Solution Building (x2)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Solution Summary

How strong is the potential solution idea? How novel, useful, viable, feasible is it?

 

  • Reflects a solution that is both novel AND useful in addressing the pain points for the main customers/users

  • Reflects in depth HOW/WHY the solution will work (feasibility and viability)

  • Reflects clearly the PLAN (financials/budget and timeline) to make the idea work (feasibility and viability)

  • Reflects the suggested rollout/next step to make this idea happen (action plan, ask, etc.)

Solution SummarySolution Summary

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Pitch Presentation

How effective is the pitch delivery?

 

  • Pitch is 5 minutes in length

  • Pitch deck reinforces the pitch with relevant images, numbers, and words without detracting/distracting

  • Pitch script is clear, concise, and compelling

  • Pitch is delivered with confidence, expertise and passion

Pitch PresentationPitch Presentation

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Total

##

Thank you for encouraging young innovators!

Submit Feedback

This pitch was a part of the following competition:

August Public Competition (Sunday, August 19 - Sunday, August 28 at 9 PM)

Thank you for encouraging young innovators!

Submit Feedback
ezgif.com-gif-maker (1).gif