Blueprint KC: Improving the Image

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Location

Kansas City Metro

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Friday, August 19, 2022

Story

The Blueprint KC is a family-owned small business offering boutique and custom clothing. They are located in Gladstone, Missouri and have been open for over a year.

The Problem

How might we attract more attention in order to gain more customers?

The Solution

We plan on focusing on growing advertising, both physical and electronic. We plan to implement changes within the building, as well through different social media outlets. With more advertising, hopefully this will build attention in possible clients.

Target Market

Most of the products offered cater to women, but The Blueprint KC would like to expand to offer men's clothing as well. At the moment, women are their target market.

Societal Impact

The Blueprint KC is a small-business, but they are also family-owned, black-owned, women-owned, wholesale customers of other small businesses, and recipients of the G.I.F.T KC Grant. Clearly, The Blueprint KC cares about their community and wants to improve themselves for the benefit of their customers.

Next Steps

We are asking for funding in order to carry out these changes. The timeline and changes itself are simple and relatively fast, so an investment of $700-$1,200 would allow for our idea to come to life.

Reflection

Many companies today rely on marketing in order to gain customers, so having these skills will hopefully benefit us in the long term.

Use of Backer Contributions

We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. All of the money will be used to buy supplies, materials, and advertisements through social media.

 

This pitch was developed with the support of an amazing educational program provided by:

Pro X | Kansas City

Pro X | Kansas City

Thank you to our supporters and sponsors! 

 

We would love to promote your organization in our next pitch. Contact our educator/program to learn how to become a sponsor or partner.

The blueprintkc llc

The blueprintkc llc

Feedback

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Thank you to our voters and backers!

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Judge's Rubric

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Employer Exploration

How well does the intern/team understand whom they are solving/designing for?

  • Reflects deep understanding and knowledge of the background on and mission/vision of the employer (WHY)

  • Reflects deep understanding of the employer's products/services (WHAT)

  • Reflects deep understanding of the employer's marketing strategy to reach its customer/users (HOW)

  • Reflects deep understanding of the profile of the main customers/users for the employer (WHOM)

Employer ExplorationEmployer Exploration

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/Validation

How well does the intern/team narrow down and define the specific ceed(s)/pain point(s) for the employer and its users?

 

  • Reflects deep empathy work has occured (aka "discovery") around the broad design question/problem with key stakeholders (employees and/or customers/users, depending on the problem)

  • Reflects clear pain points (problem/needs/wants) have been extracted from the empathy work

  • Reflects that the original design question has been narrowed/revised according to empathy work discovery

  • Reflects a deep company analysis around the specific pain point(s)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/ValidationProblem Exploration/Validation

Solution Building (x2)

How well does the intern/team utilize design thinking as an iterative design process to build a solution?

  • Reflects comparative research and landscape analysis was sought to understand who else has addressed similar needs successfully

  • Reflects customers/users feedback was sought and integrated on solution idea

  • Reflects employer feedback was sought and integrated on solution idea

  • Reflects that the team challenged and questioned their own assumptions when testing/vetting ideas

Solution Building (x2)Solution Building (x2)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Solution Summary

How strong is the potential solution idea? How novel, useful, viable, feasible is it?

 

  • Reflects a solution that is both novel AND useful in addressing the pain points for the main customers/users

  • Reflects in depth HOW/WHY the solution will work (feasibility and viability)

  • Reflects clearly the PLAN (financials/budget and timeline) to make the idea work (feasibility and viability)

  • Reflects the suggested rollout/next step to make this idea happen (action plan, ask, etc.)

Solution SummarySolution Summary

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Pitch Presentation

How effective is the pitch delivery?

 

  • Pitch is 5 minutes in length

  • Pitch deck reinforces the pitch with relevant images, numbers, and words without detracting/distracting

  • Pitch script is clear, concise, and compelling

  • Pitch is delivered with confidence, expertise and passion

Pitch PresentationPitch Presentation

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Total

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Thank you for encouraging young innovators!

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This pitch was a part of the following competition:

August Public Competition (Sunday, August 19 - Sunday, August 28 at 9 PM)

Thank you for encouraging young innovators!

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