Prairie Elder Care

by Name of Pitch Team

Location

Kansas City Metro

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Friday, August 19, 2022

Story

Our employer is Prairie Elder Care and they provide quality dementia care for seniors in Kansas City that makes life worth living.

The Problem

The problem is that teenagers and the younger generation don’t know much about elder care because it has a certain stigma around it and it impacts them being uneducated and unable to enter the field of senior and elder care. 
How might we bring value to our employers by attracting younger people to elder care?

The Solution

Our solution includes interactive workshops and social media outreach (Young AT Heart). Through interactive workshops, teenagers will be able to interact with the senior residents and be able to see how elder care actually works. We also have an informational social media account that targets teenagers and informs them about the realities of senior care.

Target Market

Teenagers and the youth are the people that we are targeting because they are unable to enter the field of senior care because of outdated stereotypes. The interactive workshops will really sell the idea of working in senior care along with the residents.

Societal Impact

Healthcare is in crisis, and we can’t lose the younger generation from working in senior care or healthcare. That is why our solution will bring more people and teenagers towards the field of healthcare and senior care, so that in the future, they will do the same with the next generation.

Next Steps

We would need to partner up with community service clubs in school, and get them to partner with Prairie Elder Care as a way to gain community service hours. Though this, we will also start up our interactive workshops, where we will have guest speakers and interaction with the residents.

Reflection

We have built a lot of patience because this is one of the skills needed when working with seniors. I have also learned so many things about senior living that I wouldn’t have known otherwise, such as that they are really nice and comforting people to talk to. They are good listeners and love to share their stories as well.

Use of Backer Contributions

We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. We will use the funding to make dementia informational boxes for teenagers in partnership with the Dementia Society of America. This will provide teenagers with a different and better viewpoint of senior living. We will also use the money to serve food at our interactive workshops, because teenagers always show up where there is food.

 

This pitch was developed with the support of an amazing educational program provided by:

Pro X | Kansas City

Pro X | Kansas City

Thank you to our supporters and sponsors! 

 

We would love to promote your organization in our next pitch. Contact our educator/program to learn how to become a sponsor or partner.

Prairie Elder Care

Prairie Elder Care

Feedback

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Thank you to our voters and backers!

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Judge's Rubric

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Employer Exploration

How well does the intern/team understand whom they are solving/designing for?

  • Reflects deep understanding and knowledge of the background on and mission/vision of the employer (WHY)

  • Reflects deep understanding of the employer's products/services (WHAT)

  • Reflects deep understanding of the employer's marketing strategy to reach its customer/users (HOW)

  • Reflects deep understanding of the profile of the main customers/users for the employer (WHOM)

Employer ExplorationEmployer Exploration

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/Validation

How well does the intern/team narrow down and define the specific ceed(s)/pain point(s) for the employer and its users?

 

  • Reflects deep empathy work has occured (aka "discovery") around the broad design question/problem with key stakeholders (employees and/or customers/users, depending on the problem)

  • Reflects clear pain points (problem/needs/wants) have been extracted from the empathy work

  • Reflects that the original design question has been narrowed/revised according to empathy work discovery

  • Reflects a deep company analysis around the specific pain point(s)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/ValidationProblem Exploration/Validation

Solution Building (x2)

How well does the intern/team utilize design thinking as an iterative design process to build a solution?

  • Reflects comparative research and landscape analysis was sought to understand who else has addressed similar needs successfully

  • Reflects customers/users feedback was sought and integrated on solution idea

  • Reflects employer feedback was sought and integrated on solution idea

  • Reflects that the team challenged and questioned their own assumptions when testing/vetting ideas

Solution Building (x2)Solution Building (x2)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Solution Summary

How strong is the potential solution idea? How novel, useful, viable, feasible is it?

 

  • Reflects a solution that is both novel AND useful in addressing the pain points for the main customers/users

  • Reflects in depth HOW/WHY the solution will work (feasibility and viability)

  • Reflects clearly the PLAN (financials/budget and timeline) to make the idea work (feasibility and viability)

  • Reflects the suggested rollout/next step to make this idea happen (action plan, ask, etc.)

Solution SummarySolution Summary

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Pitch Presentation

How effective is the pitch delivery?

 

  • Pitch is 5 minutes in length

  • Pitch deck reinforces the pitch with relevant images, numbers, and words without detracting/distracting

  • Pitch script is clear, concise, and compelling

  • Pitch is delivered with confidence, expertise and passion

Pitch PresentationPitch Presentation

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Total

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This pitch was a part of the following competition:

August Public Competition (Sunday, August 19 - Sunday, August 28 at 9 PM)

Thank you for encouraging young innovators!

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